Jim Perona is the Founder of Jim Perona Guitar. What started a business offering Classical Guitar Performance and instruction, has grown to include a published book for gigging musicians and development of a keynote performance that I wish everyone could experience! I’ll link to a clip later in the article.
“As a musician, keynote concert speaker, and author, it’s very important for me to have an accurate and compelling visual representation of what I’m about. In my own work, I am very particular … about the art I put together…” – Jim Perona
In his Keynote he chronicles his journey after an MS diagnosis. He poignantly combines classical and flamenco guitar, storytelling, and actionable takeaways to show audiences how to turn obstacles into opportunities. There wasn’t a dry eye in the place at the event I photographed.
With the new endeavors came a new website.
He told me, “I didn’t have professional photos that captured the essence of me in my element, doing what I do. Because of that, I don’t think I converted as many leads. Even in music, people can still shop with their eyes.”
One of Jim’s friends validated his choice in photographer when she said:
“Jim, the main photo on your website perfectly encapsulates who you are. It’s YOU”.
We photographed the debut keynote speech delivered to friends and family. Jim’s preparation and incredible keynote really did the lionshare of the work as we stayed attentive to the emotional beats in his presentation. We made sure to explore not only frontal angles but moody backstage views of Jim as well to sell the drama further. We also shared our preferred video partners with Jim and he hired one of our favorite locals to film and edit the keynote for promotional shorts.
“I know what my expertise is, and I trust Wes 100% to visually capture that in action… His artistry with the camera is special, singular, and absolutely worth the investment.”
If you’re a keynote speaker or musician give us a shout!
At Wes Craft Creative Co. we hype your business’ most valuable assets – its people. We’re based in DuPage County just West of Chicago and serve all of Chicagoland.